Being sustainable is a lifestyle, not a trend. This is evident at a brand level; many companies have tried to adapt sustainable practices but have failed in the long run, as it is not a grounded priority in their company culture. As a company that has focused on being sustainable from the very start, we are satisfied with the quality of our products and our earth-friendly manufacturing procedures.
As a customer, you can have a say in the kind of companies you want to shape the future, by making smart choices in the companies that you acquire products from. Here are some ways in which you can make sure that you are supporting sustainable brands:
Look for products that are qualified by third parties:
In this case, you can ask about any certifications that the company has acquired in sustainability, whether it is in their procedures, the materials they use or the regulations they meet when they create their products. These certifications are granted by third parties, which audit the companies constantly, making sure they comply to said regulations and sustainable standards.
Seek companies that practice the big Rs:
There are many creative companies out there that are innovating in their making methods to make sure they reuse, reduce and recycle as much as possible, putting the environment first and reducing their ecological footprint. If these principles are at the core of their identity, it is a good sign they adhere to other sustainable practices as well.
Support companies that make contributions to their local communities:
An important part of building a sustainable world, is supporting a sustainable and dignified way of life for everyone. Looking for companies who invest in the communities that they work with helps making fair trade, equal education and access to basic human rights accessible to everyone; sustainability has to be a win-win for everyone.