By Paul Du Gay, Torben Elgaard Jensen, Ann Westenholz
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Extra resources for Identity In The Age Of The New Economy: Life In Temporary And Scattered Work Practices
Browne describes how selection of media in this period was based entirely on the familiarity agency space buyers acquired through continual study of the editorial content and advertisements in different newspapers (Browne, c. 1975, HATa). In 1897, for example, the agency Samson Clark advised Ogden’s Tobacco to advertise a promotional competition in the halfpenny papers ‘because we believe they are read more by the class of people who would be likely to take advantage of the advertisement’ (Letter 25 November 1897, Samson Clark Box, HATa).
The culturalization of work in the ‘new’ economy 33 Account files, Boxes 1, 2, 3, 6 and 13, JWTa. Andrew Jergen’s Company, Roll 45, Market Research microfilms, JWTa. Charles Barker Letters Book 1825–47 MS 20011, CBa. Bernstein Company History Files, Biographical File Series, Box 4, JWTa. Browne, Reginald Bousquet (c. 1975). B. Browne Limited: The First 100 Years, Unpublished memoir, Agencies Box, HATa. Dawkins Papers: Officers and Staff series, Box 1, 3, JWTa. Kohl, Howard (1956), Kohl celebrates 50 years with JWT in Round the Square, Dawkins Papers, Officers and Staff series, Box 2 JWTa.
To this extent their identities as workers are simultaneous with and interdependent upon their identities as consumers. CONCLUDING COMMENTS This chapter set out, first, to review arguments that work and working identities have been subject to a series of profound transformations as part of the shift towards a new information- or knowledge-based society. Such arguments form part of a vast and diverse body of literature relating to the character or condition of the epoch which in no way presents a single, unified picture of the nature of contemporary change.
Identity In The Age Of The New Economy: Life In Temporary And Scattered Work Practices by Paul Du Gay, Torben Elgaard Jensen, Ann Westenholz