By Paul Manning
This ebook examines the heritage of renowned drug cultures and mediated drug schooling, and the ways that new media - together with social networking and video file-sharing websites - rework the symbolic framework within which medicines and drug tradition are represented. Tracing the emergence of formal drug legislation in either the USA and the uk from the overdue 19th century, it argues that mass verbal exchange applied sciences have been in detail hooked up to those "control regimes" from the very starting. Manning contains unique archive learn revealing authentic fears in regards to the use of such mass verbal exchange applied sciences in Britain. the second one half the ebook assesses online well known drug tradition, contemplating the influence, the complex makes an attempt by means of drug companies within the US and the uk to harness new media, and the consequences of the emergence of many hundreds of thousands of unofficial drug-related websites.
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Additional info for Drugs and Popular Culture in the Age of New Media
In other words, these frameworks will associate particular drugs or substances with particular cultural practices and, in turn, to particular social groups or kinds of people. At the beginning of the 1980s during the early phase in the US media reporting of cocaine, it was associated with ‘yuppies’, celebrities and sports stars and interpreted as an unfortunate by-product of career success. But in subsequent phases, the use of crack cocaine was associated with the urban black poor and pathological behaviors including irresponsible and amoral mothering (Reeves and Campbell, 1994; Hartman Representing Drugs and Intoxication in Popular Media 31 and Golub, 1999; Humphries, 1999).
As Reeves and Campbell (1994) note, drugs news usually involves a ‘narrative’. Both explicitly or implicitly stories usually include explanations for the beginning or the ‘cause’ of a particular ‘drug problem’ or ‘drug incident’ and there is usually also a strong focus upon ‘consequences’, too. Early stories in the ‘cocaine narrative’ would begin with the arrival of cocaine as a disruptive ‘pollutant’ destabilizing the equilibrium of the family home, the city brokers office, or the sports team (1994: 19).
Cohen argued that through an interaction between news media, agencies of social control, and political elites, initial incidents of relatively minor deviancy might come to be exaggerated in news media coverage, triggering spirals of ‘deviancy ampliﬁcation’ in which further ‘deviancy’ was stimulated through media coverage and further exaggerated media coverage was generated by increased deviancy. Thus, moral panics occurred when a ‘condition, episode, person or group of persons emerges to become deﬁ ned as a threat to societal values and interests .
Drugs and Popular Culture in the Age of New Media by Paul Manning