By France Bouthillier
ISBN-10: 1573871737
ISBN-13: 9781573871730
ISBN-10: 1573879908
ISBN-13: 9781573879903
Textual content demonstrates a pragmatic, systematic process that companies can use to judge CI software program independently. exhibits how one can examine positive aspects, establish strengths and weaknesses, and put money into items that meet their certain wishes. DLC: company intelligence--Data processing.
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Extra resources for Assessing Competitive Intelligence Software: A Guide to Evaluating Ci Technology
Example text
But, it is true also that access to intelligence might generate new knowledge. A dynamic relationship connects all of these terms, and we should remember this when considering the role of technologies for managing data, information, intelligence, and knowledge. The Notion of Value Before we begin our discussion about “value-added information,” it is necessary to describe in more detail the nature of information as a resource. Today, few would disagree with the idea that information is a key resource in society and organizations.
Validity suggests some mechanisms for signalling the soundness of the retrieved information. These values reveal the various facets of quality that are Value-Addedness and Information: Two Notions, One Goal 19 achieved through several processes such as quality control, editing, updating, analyzing, and comparing results. The criterion adaptability expresses the responsiveness of the system. The values that are added in this category are closeness to problem, or the ability to respond to specific user needs or problems; flexibility, or whether the system allows several approaches for retrieving information in a dynamic way; simplicity, or when instructions and explanations are easy to grasp; and stimulatory, a value relating, for example, to the capacity of a system to encourage its use.
For example, one of the most popular types of analysis in CI is the SWOT technique (strengths, weaknesses, opportunities, and threats). This technique can be performed on competitors, but also customers. Similarly, benchmarking, which is often used to discover the basic norms applied in practice in a given industry, can be used to compare competitors, customers, or one’s own enterprise against a “best practice” organization. Market intelligence or marketing intelligence (MI), on the other hand, mainly involves the analysis of a company’s customers, or potential customers, and sales patterns (Rouach and Santi, 2001).
Assessing Competitive Intelligence Software: A Guide to Evaluating Ci Technology by France Bouthillier
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