Our Process

Upcycling is the process of converting old or discard materials into something useful and often beautiful like our bags, upcycling makes a positive impact on the environmente,when you upcycle, you remove items from the global gargabe stream so we up-cycle vinyl used for billboards to manufacture a variety of productsfor recreational activities, like surfing, yoga, and other fun stuff.

 

Gently explaining the general process of producing a living broccoli bag:

We pick the billboards
Material is cleaned using minimal water and eco-friendly soaps each product is cut to create the best use of the material and best use of the images.
Products are handmade and all products are made in El Salvador (each one is unique — there will never be another one exactly like it!)
And the product is ready to be sold
 
Our Mission

We believe that if it’s good for Mother Nature, then it’s good for you, too. It’s up to our generation to set an environmentally and socially responsible example for the next. Doing things the right way, makes them that much better.

Our Philosophy

As lifelong surfers and lovers of the great outdoors, we’re protective of our natural habitat and the world that we live in. We want to continue to enjoy playing in clean oceans and on well-kept beaches. We think it’s important to inspire future generations to care and to take care.
We believe that if it´s good for Mother Nature, then it´s good for you, too. It´s up to our generation to set an environmentally and socially responsible example for the next. Doing things the right way. makes them that much better.

We believe that if it's good for Mother Nature, then it's good for you, too. It's up to our generation to set an environmentally and socially responsible example for the next. Doing things the right way, them that much better.
 
Sustainability Eco-Friendly (Up-cycling materials that would otherwise become waste)
Honesty t’s about being fair (as in trade). Caring for the people that inhabit this beautiful planet is just as important as caring for Mother Earth. We provide at-risk workers in El Salvador with a steady job that pays them fairly.
Innovation Use your imagination. Where some see billboard waste; we see opportunity. Turning one thing into another is what creativity and design are all about.
Fun Stay sunny; stay bright! Life was made to enjoy it and that’s what our products are all about it.
The Idea
Like any good story, our begins with a cast of characters as colorful as our products.
Max and Keley are the proud parents of five gorgeous girls who they’ve raised together in sunny El Salvador. Living surrounded by dreamy beaches, lush vegetation, and hidden volcanoes instilled in them and their family a strong love for “Pacha Mama” (Mother Earth). After years of creating and managing several businesses, including an ad agency that made vinyl billboards, they decided it was time to pave the way for socially responsible entrepreneurs in El Salvador. Seeing that it was difficult to recycle old vinyl billboards, they started brainstorming ideas on how to dispose of them in the most responsible way. At about that time, Ana B walked right back into Max and Keley’s life… Ana grabbed the idea to put it all together, a prototype was made, a working space was found, and Living Broccoli was born! Nothing would be possible without our incredible team of designers, patternmakers, cutters, and sewers